Simple prices, about half of other CRM software
White label CRM and lead management software, priced per user each month. Your own name is on every plan.
Pick the plan that fits your team
Prices are per user, per month. Paying monthly costs about 25% more than paying yearly.
Starter
A small sales team that needs customers, leads, follow-ups and quotations.
₹399 per user a month, plus GST
$7 per user a month outside India
Paid yearly
What you get
- Customer list of people and companies
- Leads and pipelines, on a board and a list
- Calls, meetings, visits and follow-ups with reminders
- Tags
- Products with GST codes (HSN/SAC)
- Quotations with GST (CGST, SGST, IGST)
- Quotation PDF
- Email templates
- Website enquiry forms
- Dashboards and reports
- Import and export
- Roles and who sees which records
- Sign-in with a one-time code from an app
- Change history (audit log) with undo
- English and Hindi
- Mobile app for iPhone and Android phones
- Your own name, logo and colours
Growth
A business that sells and then services what it sells.
₹699 per user a month, plus GST
$15 per user a month outside India
Paid yearly
Everything in Starter, plus
- Sales orders
- Tax invoices
- Payment collection and receipts (off until you turn it on)
- Stock and warehouses
- Customer items and warranty
- Service visits with photos and signature
- Service contracts and renewals
- Support tickets with response-time limits
- Automatic rules and time-based reminders
- Email campaigns
- WhatsApp and SMS (work once you add your account details)
- Google and Microsoft calendar (works once you add your account details)
- Call logging
- Extra fields
- Saved views
- Number series
Business
Teams with partners, targets, lead websites and field staff.
₹1,199 per user a month, plus GST
$25 per user a month outside India
Paid yearly
Everything in Growth, plus
- Channel partners
- Referral partners and commission
- Sales targets and incentives
- Enquiries from IndiaMART, TradeIndia and JustDial (work once you add your account details)
- Expense claims
- Field staff attendance and location
- Approvals for discounts and payouts
- Writing help (AI assist)
- Tally export file
- Bulk WhatsApp and SMS messages
- Notification settings and daily summary
Every plan: 14-day free trial, no card, no minimum number of users, your own name and logo.
WhatsApp, SMS, calendar, payment links and lead websites work once you add your account details. Writing help uses simple built-in rules until you connect your own AI account. A person always checks and sends the message.
What is in each plan
Each plan has everything in the plan before it.
| Feature | Starter | Growth | Business |
|---|---|---|---|
| Customer list, leads and pipelines | Included | Included | Included |
| Follow-ups, calls, meetings and reminders | Included | Included | Included |
| Products and quotations with GST | Included | Included | Included |
| Website enquiry forms and email templates | Included | Included | Included |
| Dashboards and reports | Included | Included | Included |
| Roles, one-time code sign-in and change history | Included | Included | Included |
| Mobile app for iPhone and Android phones | Included | Included | Included |
| English and Hindi | Included | Included | Included |
| Your own name, logo and colours | Included | Included | Included |
| Sales orders, tax invoices and payment collection | Not included | Included | Included |
| Stock and warehouses | Not included | Included | Included |
| Customer items, warranty, service visits and contracts | Not included | Included | Included |
| Support tickets with response-time limits | Not included | Included | Included |
| Automatic rules and time-based reminders | Not included | Included | Included |
| Email campaigns, WhatsApp and SMS | Not included | Included | Included |
| Calendar, call logging, extra fields and saved views | Not included | Included | Included |
| Channel and referral partners | Not included | Not included | Included |
| Sales targets and incentives | Not included | Not included | Included |
| Enquiries from IndiaMART, TradeIndia and JustDial | Not included | Not included | Included |
| Expense claims and field staff attendance | Not included | Not included | Included |
| Approvals, writing help and Tally export file | Not included | Not included | Included |
| Bulk messages and daily summary | Not included | Not included | Included |
About half the price of other CRM software
We looked at what the common CRM tools charge for a matching plan and set MerlinLead at about half.
| Software | Small plan | Middle plan | Large plan |
|---|---|---|---|
| Zoho CRM (India) | Standard ₹800 | Professional ₹1,400 | Enterprise ₹2,400 |
| Freshsales | Growth $9 | Pro $39 | Enterprise $59 |
| Pipedrive | Essential $14 | Advanced $29 | Professional $49 |
| HubSpot Sales Hub | Starter $15 | Professional $90 (plus a one-time onboarding fee) | — |
| LeadSquared (India) | — | Sales Pro ₹2,500 | Sales Super ₹5,000 |
| Salesforce | Starter Suite $25 | Pro Suite $100 | — |
| MerlinLead | Starter ₹399 / $7 | Growth ₹699 / $15 | Business ₹1,199 / $25 |
Their prices can change; check their websites for today's figures.
Questions people ask
Is there a free trial?
Yes. Every plan has a 14-day free trial. You do not need a card to start.
Is GST extra?
Yes. Prices in rupees do not include GST. In India we add 18% GST to the bill.
Can I pay monthly?
Yes. Paying month by month costs about 25% more than paying for the year.
Can I change plan later?
Yes. You can move up or down a plan. The change starts on your next billing date.
Is there a minimum number of users?
No. You pay only for the people who use MerlinLead.
Does the mobile app cost extra?
No. The mobile app for iPhone and Android phones is in every plan.
Do WhatsApp, SMS, email and lead websites cost extra?
MerlinLead does not charge for connecting them. You pay those companies for your own account and messages.
Can I cancel?
Yes. Your plan stops at the end of the billing period you have paid for.
See MerlinLead before you choose
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